Digital Marketing Strategies During Covid-19 Pandemic

What is Digital Marketing? 

     Digital Marketing of products or services using digital technologies mainly on the internet , display advertising and any other digital medium.Now a days most major businesses had registered their own domain names. With the development of social media in the 2000s such as Linkedin, Facebook, Youtube and Twitter consumes became highly dependent on digital electronics in daily lives.

Effect of Covid-19  on Businesses

All most all business face problems with Covid -19 except few. Specially small and medium business or businesses which works on offline mode or daily cash inflow. So digital marketing will become a key ingredient to marketing strategy to server and catch their customers.

Due to Corona pandemic people are inside their houses and also spending more time online. So potential market shifted towards digital.

Best Digital Marketing Strategies During Covid-19

 

 1. Build a Website

  Build website is the first step creating your online presence. If you already have a website look into that is there UX(User Experience) & UI(User Interface Design) is all Good or need some improvement and if needed revamp it.

 2. Make Sure  your Business can be Found Online

 You should be using Search Engine Optimization(SEO) strategies to climb to the top of Google's search engine results pages(SERPs). So your business can be easily found.

3. Create a Google Ads Campaign

 This is the best way to  reach customers who intend to buy quickly.As we can expect a drop in demand for certain products and services, now is the time to use online advertising to make push with discounts and support your sales team.

4.Answer Frequently Asked Questions  

    People are using more than ever. Ensure that your website content answers the questions that searches are looking for, whether that's to see if you are open or stocking certain products. 

    By having the answer of these questions and adding schema to the pages they are on you have an opportunity to appear higher in the Search engine results page (SERP)can increase your traffic and click-through-rate(CTR)

5.Social Media Marketing

  With billions of users around the world social media networks such as Facebook, Twitter and Instagram are the most popular destinations on the web. Businesses can use them to engage their customers and share all kinds of content.

6. Video Marketing

    Recent statics show 85% online marketers now use video content. Successful video marketing can mean behind-the-scenes-tours of your business to show the human side of your brand. It's also smart to keep your videos as short as possible not in series.

7. Content Marketing

     Content marketing is a Marketing Technic of creating and distributing valuable and relevant content to attract and retain a clearly defined audience.

8.Email Marketing

 Email is one of the most effective digital marketing channels. If you already have an existing customer base, you can reach out to it with a personalized email campaign, special promotions or any other engaging content.

9.Referral Marketing

   This is referred traffic from one website to another. When back links and citations are present on other's sites back to your site they will generate traffic flow to your site.

10.Other Channels include third party resellers 

   If you are having difficulties directing traffic your website , why not sell your products through the sites that garner most of the traffic. The top three online resellers are Amazon, eBAy and Etsy .

  Final Thoughts

Follow these  ten steps , and you will be off to a good digital marketing for the rest of the year.

  

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